Amir and Carla are business partners.They own a luxury hotel which operates in a niche market. The business has a short hierarchical structure.Amir and Carla use Herzberg's theory of motivation to keep their 5 employees well motivated.Amir and Carla are considering opening another hotel in a different city.They will need to identify a suitable source of finance if they decide to expand. Secondary market research can be used to help a business decide whether it should expand. (a)Identify two motivators from Herzberg's theory of motivation. Motivator 1: Motivator 2: .......................................................................................................................................

Business
IGCSE&ALevel
CAIE
Exam No:0450_m25_qp_12 Year:2025 Question No:1(a)

Answer:

Award 1 mark for each relevant motivator [max 2].
Points might include:
- Achievement
- Recognition
- Personal growth
- Advancement
- The work itself

Other appropriate responses should be credited.

Knowledge points:

2.1.1.1. Why people work and what motivation means
2.1.1.2. The benefits of a well-motivated workforce: labour productivity, reduced absenteeism and labour turnover
2.1.1.3. The concept of human needs, e.g. Maslow’s hierarchy
2.1.1.4. Key motivational theories: Taylor and Herzberg
2.1.2.1. Financial rewards, e.g. wage, salary, bonus, commission and profit sharing
2.1.2.2. Non-financial methods, e.g. job enrichment, job rotation, teamworking, training, opportunities for promotion
2.1.2.3. Recommend and justify appropriate method(s) of motivation in given circumstances

Solution:

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