Analyse one impact on a business's marketing decisions of using product portfolio analysis.
Exam No：9609_w23_qp_13 Year：2023 Question No：4
Answer:
Knowledge points:
3.2.1.1 identification of main features of a market: size, growth, competitors
3.2.1.2 identification of customer and consumer characteristics, profiles, wants and needs
3.2.2.1 the distinction between primary research and secondary research, and the main features of each
3.2.2.2 usefulness of data collected using primary research methods
3.2.2.3 usefulness of data collected from secondary research sources
3.2.3.1 the need for and limitations of sampling
3.2.4.1 the reliability of the data collected
3.2.4.2 analysis of quantitative and qualitative data
3.2.4.3 interpretation of information presented in tables, charts and graphs
Solution:
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