Analyse two benefits to HP of its coordinated marketing strategy.
Exam No：9609_w23_qp_33 Year：2023 Question No：2
Answer:
Knowledge points:
3.3.1.1 the 4Ps: Product, Price, Promotion, Place (distribution channels)
3.3.2.1 the difference between goods and services
3.3.2.2 tangible and intangible attributes of products
3.3.2.3 the importance of product development
3.3.2.4 product differentiation and unique selling point (USP)
3.3.3.1 product life cycle and decisions about extension strategies
3.3.3.2 Boston Matrix analysis and its uses
3.3.3.3 impact of product portfolio analysis on marketing decisions
3.3.4.1 objectives and usefulness of different pricing methods: competitive, penetration, skimming, price discrimination, dynamic, cost-based and psychological
3.3.5.1 the objectives and usefulness of different promotion methods
3.3.5.2 advertising promotion
3.3.5.3 sales promotion
3.3.5.4 direct promotion
3.3.5.5 developments in digital promotion
3.3.5.6 the role of packaging in promotion
3.3.5.7 the role of branding in promotion
3.3.6.1 the objectives and usefulness of different channels of distribution
3.3.6.2 digital and physical distribution
8.2.1.1 the contents of a marketing plan: objectives, resources, research, marketing mix
8.2.1.2 the benefits and limitations of marketing planning
8.2.2.1 the need for the marketing strategy to be consistent with the business, the product and the market
8.2.2.2 the need for and development of a coordinated marketing strategy
8.2.2.3 the development of marketing strategies that are focused towards achieving specific marketing objectives
8.2.2.4 the changing role of Information Technology (IT) and Artificial Intelligence (AI) in marketing
8.2.3.1 the implications for marketing of increased globalisation and economic collaboration
8.2.3.2 the importance of international marketing for a business
8.2.3.3 international markets – identification, selection and entry
8.2.3.4 whether a business in a given situation should develop an international market through pan-global marketing or maintain local differences
8.2.3.5 choosing a strategy, in a given situation, to develop a global market
8.2.3.6 the factors influencing the method of entry into international markets
Solution:
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