Brendan wants to be a successful entrepreneur．He plans to start up a flower shop using government support．Brendan＇s brother has offered to form a business partnership with him．Brendan knows it is important for a new business to use a suitable pricing method．He has already identified ways the business can increase added value．Brendan wants to know how an economic boom might affect his business． Explain two ways Brendan could increase added value for his business. Way 1: Explanation: Way 2: Explanation: .......................................................................................................................................

Award 1 mark for identification of each relevant way (max 2 ). Award 1 mark for each relevant reference to this business (max 2).
Award 1 mark for each relevant explanation (max 2).
Points might include:
- Set high prices [k] which widens the gap between the cost and price [an] for the flowers [app]
- Lower (input) costs [k] by buying cheaper materials [an] for this new business [app]
- Branding/marketing/packaging [k] to give the idea of higher quality [an]
- Unique design/products [k] making it more desirable than similar products [an] which could influence its pricing method [app]
- Improve convenience [k] so products are immediately available [an] in the shop [app]
- (Improve) quality/service [k]

Other appropriate responses should be credited.