Direct News (DN) Shila and Lucy own and manage DN, an online publishing business. DN produces a daily online local newspaper called QNews. Readers pay a subscription to access QNews. DN's mission statement is: 'to be a daily community newspaper for local people, about local people'. DN recently tested a monthly online magazine aimed at the 18-30 age group called 5 QLine. DN's plan is to stop publishing QNews and produce only QLine. Secondary market research suggests QLine will be popular with national businesses wanting to promote their products. Shila is aware that revenue from online newspapers is decreasing. However, she has found national market research data about online monthly magazines (see Table 2.1). Table 2.1 National revenue for online monthly magazines Shila thinks that before the business decides to produce QLine, more market research data 15 will be needed. Shila and Lucy will have to decide on new objectives for DN. To ensure a quality product that meets customer expectations, Lucy thinks it is important to have careful management of the supply chain, from content creation to customer delivery. Analyse two reasons why Shila and Lucy will have to change DN's objectives.

Business

IGCSE&ALevel

CAIE

Exam No：9609_w23_qp_21 Year：2023 Question No：2(c)

Answer:

1.4.1.1 the objectives of businesses – private sector, public sector, and social enterprises

1.4.1.2 the importance of business objectives

1.4.1.3 corporate social responsibility (CSR) and the triple bottom line – economic (financial), social and environmental objectives

1.4.1.4 the relationship between mission statement, aims, objectives, strategy and tactics

1.4.2.1 the different stages of business decision-making and the role of objectives in the stages of business decision-making

1.4.2.2 how objectives might change over time

1.4.2.3 the translation of objectives into targets and budgets

1.4.2.4 the need for communication of objectives and their likely impact on the workforce

1.4.2.5 SMART (specific, measurable, achievable, realistic, time-limited) objectives

1.4.2.6 how ethics may influence business objectives and activities

6.2.1.1 the meaning and purpose of business strategy

6.2.1.2 the meaning and purpose of strategic management: analysis, choice and implementation

6.2.1.3.1 blue ocean strategy

6.2.1.3.2 scenario planning

6.2.1.3.3 SWOT analysis

6.2.1.3.4 PEST analysis

6.2.1.3.5 Porter’s five forces

6.2.1.3.6 core competence framework

6.2.1.3.7 Ansoff matrix

6.2.1.3.8 force field analysis

6.2.1.3.9 decision trees

6.2.2.1 the meaning and importance of corporate planning

6.2.2.2 the meaning of corporate culture and its impact on business decision-making

6.2.2.3 the meaning and importance of transformational leadership

6.2.2.4 the management and control of strategic change

6.2.2.5 the meaning and importance of contingency planning and crisis management