Direct News (DN) Shila and Lucy own and manage DN, an online publishing business. DN produces a daily online local newspaper called QNews. Readers pay a subscription to access QNews. DN's mission statement is: 'to be a daily community newspaper for local people, about local people'. DN recently tested a monthly online magazine aimed at the 18-30 age group called 5 QLine. DN's plan is to stop publishing QNews and produce only QLine. Secondary market research suggests QLine will be popular with national businesses wanting to promote their products. Shila is aware that revenue from online newspapers is decreasing. However, she has found national market research data about online monthly magazines (see Table 2.1). Table 2.1 National revenue for online monthly magazines Shila thinks that before the business decides to produce QLine, more market research data 15 will be needed. Shila and Lucy will have to decide on new objectives for DN. To ensure a quality product that meets customer expectations, Lucy thinks it is important to have careful management of the supply chain, from content creation to customer delivery. Evaluate the importance to DN of effective supply chain management.
Exam No:9609_w23_qp_21 Year:2023 Question No:2(d)
Answer:
Knowledge points:
4.1.1.1 the use of factors of production: land, labour, capital and enterprise
4.1.1.2 the stages of the transformational process: inputs to outputs
4.1.1.3 the contribution of operations to added value
4.1.2.1 the importance of efficiency, effectiveness, productivity and sustainability
4.1.2.2 measurement of labour productivity
4.1.2.3 the impact on a business of measures to improve sustainability of operations
4.1.3.1 the benefits and limitations of capital intensive operations
4.1.3.2 the benefits and limitations of labour intensive operations
4.1.4.1 differences between methods – advantages and disadvantages of each method
4.1.4.2 the problems of changing from one method to another
4.2.1.1 the purpose of inventory within a business (raw materials, work in progress, finished products)
4.2.1.2 the costs and benefits of holding inventory
4.2.1.3 buffer inventory, re-order level and lead time
4.2.1.4 interpretation of simple inventory control charts
4.2.1.5 the importance of Supply Chain Management
4.2.2.1 the purpose of JIT and JIC (Just in Case) inventory management
4.2.2.2 the impact of adopting a JIT approach on a business
Solution:
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