'Ethics should significantly influence the marketing activities of all retail clothing businesses.' Evaluate this view.
Exam No：9609_w23_qp_13 Year：2023 Question No：5(b)
Answer:
Knowledge points:
3.3.1.1 the 4Ps: Product, Price, Promotion, Place (distribution channels)
3.3.2.1 the difference between goods and services
3.3.2.2 tangible and intangible attributes of products
3.3.2.3 the importance of product development
3.3.2.4 product differentiation and unique selling point (USP)
3.3.3.1 product life cycle and decisions about extension strategies
3.3.3.2 Boston Matrix analysis and its uses
3.3.3.3 impact of product portfolio analysis on marketing decisions
3.3.4.1 objectives and usefulness of different pricing methods: competitive, penetration, skimming, price discrimination, dynamic, cost-based and psychological
3.3.5.1 the objectives and usefulness of different promotion methods
3.3.5.2 advertising promotion
3.3.5.3 sales promotion
3.3.5.4 direct promotion
3.3.5.5 developments in digital promotion
3.3.5.6 the role of packaging in promotion
3.3.5.7 the role of branding in promotion
3.3.6.1 the objectives and usefulness of different channels of distribution
3.3.6.2 digital and physical distribution
Solution:
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