Jonathon is a sole trader. He owns a shop selling office equipment including printers. To encourage sales Jonathon allows customers 4 weeks to pay for the office equipment. Jonathon thinks his business is likely to remain small. He knows managing cash flow is important for his business and he has prepared a cash flow forecast. An extract is shown in Table 2.1. Outline two reasons (other than finance) why Jonathon's business is likely to remain small. Reason 1: Reason 2: .......................................................................................................................................

Award 1 mark for each relevant reason (max 2).
Award 1 mark for each relevant reference to this business (max 2).

Points might include:
- Owner's objectives / not want the responsibility for managing a larger business / to keep control of the business [k] as a sole trader [app]
- Low demand / (small) size of market [k] in the shop [app]
- A few large businesses control the market / market domination [k] for office equipment [app]
- Lacks knowledge / skills / experience (to expand) [k] such as how to manage cash flow [app]
- Wants to maintain close relationship with its customers / provide a personal service [k]
- To remain flexible / able to respond quickly to changes in consumer tastes [k]
- Type of industry / market / product / service [k]

Other appropriate responses should be credited.