LRL makes skincare products including face cream. It is a private sector business in country $$$X$$$. One of LRL's objectives is to contribute to sustainable development. Maintaining customer loyalty is important and the Marketing Director knows a business must have an appropriate marketing mix. He is analysing data to calculate the value of LRL's market share. An extract is shown in Fig. 3.1. The total value of sales of skincare products in country $$$X$$$ for 2023 was $$$\$ 120$$$ million. Outline two ways LRL could contribute to sustainable development. Way 1 : ........................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... Way 2 : ........................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... .......................................................................................................................................

Business

IGCSE&ALevel

CAIE

Exam No：0450_w24_qp_13 Year：2024 Question No：3(c)

Answer:

6.2.1.1 the meaning and purpose of business strategy

6.2.1.2 the meaning and purpose of strategic management: analysis, choice and implementation

6.2.1.3.1 blue ocean strategy

6.2.1.3.2 scenario planning

6.2.1.3.3 SWOT analysis

6.2.1.3.4 PEST analysis

6.2.1.3.5 Porter’s five forces

6.2.1.3.6 core competence framework

6.2.1.3.7 Ansoff matrix

6.2.1.3.8 force field analysis

6.2.1.3.9 decision trees

6.2.2.1 the meaning and importance of corporate planning

6.2.2.2 the meaning of corporate culture and its impact on business decision-making

6.2.2.3 the meaning and importance of transformational leadership

6.2.2.4 the management and control of strategic change

6.2.2.5 the meaning and importance of contingency planning and crisis management