MDZ manufactures a range of chocolate bars. It has 300 employees. MDZ purchases its ingredients from suppliers in the local area. Acting in an ethical way with its stakeholder groups is important. MDZ has products at different stages of the product life cycle. The business is also developing a new product. The Marketing Director needs to make decisions about the packaging and the price of the new product. She knows it is important for a business to use a suitable method of sales promotion for a new product. Identify two stages (other than development) of the product life cycle. 1: . 2:

Business

IGCSE&ALevel

CAIE

Exam No：0450_s25_qp_13 Year：2025 Question No：1(b)

Answer:

Award 1 mark per stage (max 2).
Two from:
- Introduction
- Growth
- Maturity
- Decline

3.4.1.1. Importance of different elements of the marketing mix in influencing consumer decisions in given circumstances

3.4.1.2. Recommend and justify an appropriate marketing strategy in given circumstances

3.4.2.1. Impact of legal controls on marketing strategy, e.g. misleading promotion, faulty and dangerous goods

3.4.3.1. Growth potential of new markets in other countries

3.4.3.2. Problems of entering foreign markets, e.g. cultural differences and lack of knowledge

3.4.3.3. Benefits and limitations of methods to overcome such problems, e.g. joint ventures, licensing