NSL is a business based in country $$\(X\)$$ ．It manufactures food products including bread and breakfast cereals．NSL uses lean production in its factory．Maintaining quality is important．NSL imports $$\(15 \%\)$$ of its raw materials．Changes in country X＇s exchange rate can affect businesses which import raw materials．NSL＇s Marketing Manager knows the business should respond to changes in consumer spending patterns．She is aware that market research can be used to help make business decisions． （c）Outline two reasons why maintaining quality is important for NSL． Reason 1： Reason 2： .......................................................................................................................................

Answer:

Award 1 mark for each relevant reason (max 2).
Award 1 mark for each relevant reference to this business (max 2).

Points might include:
- Develop strong brand image / generate good publicity / better reputation [k] for its food [app]
- Keep customer loyalty/remain competitive [k] which may help as spending patterns change [app]
- Can charge high/premium prices [k] which may help cover any effect of exchange rates [app]
- Lower costs/less wastage [k] at the factory [app]
- Fewer customer complaints/returns [k]
- Attract new customers/increase sales [k]
- To meet legal requirements [k] such as food standards [app]
- It adds value [k]

Other appropriate responses should be credited.

Knowledge points:

Solution: