HYT is a travel business which sells holidays. One of its objectives is growth. Last year HYT completed a takeover of one of its competitors. External sources of finance were used to fund this growth. HYT now has 460 shops and 4000 employees. The Human Resources Director knows there are benefits and limitations for a business of having full-time employees. HYT's managers use ideas from Herzberg's motivational theory to keep employees motivated. Good internal communication is important for HYT. Identify two objectives (other than growth) a business might have. Objective 1: Objective 2: .......................................................................................................................................

Business

IGCSE&ALevel

CAIE

Exam No：0450_s25_qp_13 Year：2025 Question No：4(a)

Answer:

Award 1 mark per objective (max 2 ).
Points might include:
- Survival/break-even
- Make a profit
- Increase/gain market share
- Increase / maintain number of sales / customers
- Increase / gain revenue / value of sales
- Improve/create business image
- Increase return to shareholders / return on capital employed
- Be socially / ethically / environmentally responsible

Other appropriate responses should be credited.

Knowledge points:

1.5.1.1. Need for business objectives and the importance of them

1.5.1.2. Different business objectives, e.g. survival, growth, profit and market share

1.5.1.3. Objectives of social enterprises

1.5.2.1. Main internal and external stakeholder groups

1.5.2.2. Objectives of different stakeholder groups

1.5.2.3. How these objectives might conflict with each other, use examples

1.5.3. Differences in the objectives of private sector and public sector enterprises

Answer:

Knowledge points:

Solution:

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