LRL makes skincare products including face cream. It is a private sector business in country $$$X$$$. One of LRL's objectives is to contribute to sustainable development. Maintaining customer loyalty is important and the Marketing Director knows a business must have an appropriate marketing mix. He is analysing data to calculate the value of LRL's market share. An extract is shown in Fig. 3.1. The total value of sales of skincare products in country $$$X$$$ for 2023 was $$$\$ 120$$$ million. Calculate the value of LRL's market share in 2023. Working: ....................................................................................................................... ....................................................................................................................................... ....................................................................................................................................... Final answer: ................................................................................................................

Business

IGCSE&ALevel

CAIE

Exam No：0450_w24_qp_13 Year：2024 Question No：3(b)

Answer:

5.5.1.1 the measurement of performance

5.5.1.2 the benefits and drawbacks from the use of budgets

5.5.1.3 the meaning and use of incremental budgets, flexible budgets and zero budgeting

5.5.1.4 the uses of budgets for measuring performance, allocating resources, controlling and monitoring a business

5.5.2.1 the meaning of adverse variances and favourable variances

5.5.2.2 the calculation and interpretation of variances

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